Olympus camera

               Olympus has a long history in camera and lens design. In 1936, Olympus introduced its first camera, the Semi-Olympus I. The first truly innovative camera series from Olympus was the PEN models, launched in 1959. Half-frame format, allowing 72 pictures of 18 × 24 mm format on a standard 36 exposure roll of film, made PEN cameras compact and portable for their time.
              The PEN system design team, led by Yoshihisa Maitani, later created the OM system, a full frame professional 35 mm SLR system designed to compete with Nikon and Canon's bestsellers. The OM system introduced a new trend towards more compact cameras and lenses, being much smaller than its competitors and presenting innovative design features such as through-the-lens flash automation. Eventually the system included 14 different bodies and approximately 60 Zuiko-branded lenses.
             However, Olympus did not move into the autofocus market in the way their competitors did, ultimately leading to their decline as a maker of professional film camera systems[citation needed].
            The company is a leading manufacturer of digital cameras, with a large range of compact digital cameras. Olympus is the designer of the Four-Thirds System standard for digital single-lens reflex camera design and development. The Four-Thirds system includes the first consumer-grade digital SLRs to feature live preview, a feature now adopted by all major DSLR makers.
           Olympus' flagship DSLR camera is the E-5 released in 2010. Olympus is also the largest manufacturer of Four-Thirds lenses under the Zuiko brand; these lenses are known for their good optical quality and compactness. Olympus cameras originally only took the xD-Picture Card proprietary format (which it shares with Fujifilm), which has driven away some consumers. Recent cameras have included compatibility with the Secure Digital (SD) card format with their compact range and Compact Flash with their dSLR's in hopes of winning back customers. The most recent development is Olympus' focus on the Micro Four Thirds system
source:http://en.wikipedia.org/wiki/Olympus_Corporation
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